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High CottonClient ObjectivesHigh Cotton wanted to provide a one-stop shop for its three key brands and a new line of personalized products. The site needed to reflect the same spirit of humour that the products themselves encapsulate. On the technical side, the site needed to facilitate management of products and product categories synchronized with the offline inventory management and accounting systems. Flying Bridge SolutionsThe site uses Flash to provide some of the pop (pardon the pun) that makes the site feel like the High Cotton brand itself. A key design challenge was to clearly show each major brand the company offers for marketing purposes while helping people understand where to go on the site to get the kind of products they want. |
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