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The recent list of Flying Bridge projects is available from our RSS feed. Link to it. You know you want to. We do cool stuff all the time. Why not stay up to date? 
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Laura Ashley USAClient ObjectivesLaura Ashley wanted a fresh look for its existing website, but more importantly wanted to impress and satisfy its licensees by driving more traffic to the website. In turn, the additional traffic would filter down to their individual websites and get people to the Where To Buy page which features each licensee and where to find them so the visitor could buy the Laura Ashley product from them. Flying Bridge SolutionsFBT provided a redesign that met their corporate standards while keeping with Laura Ashley's classic and elegant look. The primary segment of the project scope was directed towards search engine optimization, pay-per-click advertising, and link network research. All three of these initiatives were done to drive traffic to the website and get people to the Where To Buy page. Post Project ResultsLaura Ashley USA and its licensees are very happy with the results. Not only was Flying Bridge able to drive traffic to the website, a very significant portion of the traffic eventually landed on the Where To Buy page. In addition, FBT was able to get the average cost per click much lower than anticipated for the pay-per-click campaign. Most of the PPC ad campaigns appeared in the left hand side of the search engine results due to the high click thru rate attained. |
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