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Pay Per Click ReferenceClient ObjectivesFlying Bridge needed a website that would serve as an online reference for pay per click (PPC) ads and campaigns. The website would be shared with different people, ranging from potential and existing clients to students in our internet marketing and pay per click seminars. Flying Bridge freely offers its expertise and knowledge of pay per click advertising so the website could be a resource people reference after a pay per click consultation. A secondary reason for the website is Flying Bridge could use the pay per click reference as a tool to train and educate new team members with.
Flying Bridge SolutionsFirst, we registered a domain that was memorable, easily communicated, and contained the words "pay per click". PayPerClickReference.com became the domain and name of the website. While the project was not specifically built for a client, it was a representation of our work so a custom template was designed. The pay per click website was optimized so search engine spiders could index most of the content which in turn would help with exposure. Due to its simple nature, no admin area was needed but the content is easily updated. In the end, the website provides visitors a step-by-step reference on how to set up pay per click ads and maintain them. Here is an outline of Pay Per Click Reference, your online resource for pay per click (PPC) ads and campaigns. |
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