Honestly if you are being consistent and sending a newsletter out once a month you want to keep it fresh and mix in 1-2 of the content ideas but also use other things to rotate. So below I am including newsletter content ideas to keep your newsletter interesting, using these other ideas when you just don’t know what to share.
Reader Group – Do you have a Facebook reader group? Share it, tell your subscribers what you do in the group. Many new to you readers might not know about it, or know how to find it and letting them know in your newsletter is a great way to cross promote your various marketing avenues.
Available Books/Reading Order – You would be surprised to find just how many fans don’t actually know all the books you have out. They might have found you after you got established, or have a hectic life and don’t check your website often and realize your back catalogue. So share it with them in graphical form. Do a graphic with all your novels that are currently out, if in a series put them in order. If you don’t have a lot you can include novellas too, but if you do have a lot then just mention for a full list including novellas to follow a link to your site.
Events/Signings – Do you have a scheduled list of events? Share it so your fans know how to find you. You might have it on your site but not everyone visits the websites. You can rotate this through and especially share it at least a month prior to an upcoming event with any preorder forms for the signing you might have.
Current Work in Progress – Writing something that wont be out for a couple months? Nothing says content like a good teasing sentence or five of what you are currently working on. Gives them something to read, gets them excited for an upcoming release and gets them hooked. Or even just mentioning your thoughts on the writing process of that particular book.
What You’re Currently Reading – How about you share a book you are currently reading or even link to a review of a book you loved with a bit about it. This is also a great way to help other authors but stay genuine, share a book you truly loved. Readers who love your work trust your word on books to read and often will look to you for recommendations for their next read while they wait for your new release. Always, ALWAYS, keep it positive though. So if you are hating what you are currently reading just don’t share it with them, or anyone.
Upcoming Releases – Give your readers a list of what you have planned and when. So often it is a question they have and you saved them from having to ask you by including some time lines each month.
You – Share a bit of you. It doesn’t have to be a journal update on you, maybe something about you like a few pictures of something you did the past month. Do you do crafts on the side? Go on trips? Go to strip clubs *wink wink* Share it and help your readers feel a bit more connected to you. The more invested in you they are, the more they open your emails and the more they want to buy your latest book or check out your backlist.