Lawyers reading this who yearn for their website to be ranked higher on Google, and who may have tried SEO but not seen hugely positive results, we have some good news for you. That is, regardless of what you have tried, it is always possible to attain better rankings, especially within a local market which we assume most lawyers reading this will be in.
We say that, because generic legal websites providing general legal information, have a more difficult, though not impossible task of outranking similar websites. You are competing with some very high authority legal websites from across the world, rather than local competition in the form of other lawyers’ websites.
What we often find when lawyer websites are not ranking well, is that they may have used a couple of the well-known tactics, but not sustained them. Nor will they have appreciated that a couple of hundred ranking factors are used by Google within its algorithm. So, the more of them you optimise for using SEO tactics, the more chance your website has of ranking higher than your competition. Here are ten of those SEO tactics you should focus on.
SEO Tactic #1 – Get Better Backlinks: Whilst having lots of backlinks helps, it is even more effective for better rankings to acquire links from well-respected, high-authority websites whereby some of their high-ranking power passes to your website via those backlinks.
SEO Tactic #2 – Optimise Internal Links: You want the power from incoming backlinks and relevance to flow through your website as this gives Google a clearer indication that it should rank for specific keywords. This is why you must link internally effectively and logically.
SEO Tactic #3 – Repair Broken Links: Google hates broken links whether they are external backlinks or internal links. Use an SEO tool that can identify broken links and either remove them, fix them, or disavow them, so they do not negatively impact your ranking score.