For those businesses that sell products and services whose appeal can be augmented by them being seen or represented visually, many online channels can be used to market them. However, there is one, in particular, which must be considered, not least because it is the 4th largest social media website by user numbers on the internet. That platform is Instagram, whose usage has grown exponentially in the past 10 years to around 1.5 billion active users.
Any business that wants to get its products and services in front of the eyes of some of those users who also happen to be their target audience will find Instagram to be an excellent platform to do so, but with the caveat that it must be done correctly. To assist you in that, here are 10 awesome ways to boost the return on investment from marketing on Instagram.
#1: Determine Your Objectives – No marketing campaign on Instagram or any other platform for that matter will be successful as it should be if it does not have clear and specific goals. So, before you so much as upload an image, set your campaign’s objectives, first.
#2: Ensure Your Bio Is Optimised – The first sight of your brand any Instagram users will have is your bio, so it must be fully optimised. Describe your products and services, your other social media platforms, your brand’s hashtags, and your logo as a minimum.
#3: Fully Utilise Your Content – Instagram is an image content platform but that does not mean that you simply publish photos ad infinitum. You want to optimise them all with text, callouts, additional graphics, colour, and lots of calls to action to encourage shares of your content.