What is your website meant to achieve? Incredibly, it is a question some business owners cannot answer. As such, they find themselves in a position where they may have invested in a professional web design but have a website that they cannot assess because they have not set any goals for it.
We trust your website does have one or more objectives to drive your business forward be that to convert to sales if it is an eCommerce website, boost your branding, or generate new leads. This third goal is one which the vast majority of websites should have, regardless of whatever else it has been designed to achieve. A website is prime online real estate and provides a business with an excellent opportunity to add prospects into its sales funnel.
As attractive an option as that may sound, unfortunately not every website is optimised to generate leads. It may look great, have excellent content, and function well, but for some reason, visitors to that website are simply not taking the action required for that business to consider them a lead.
If this is a frustration that you have been having with your website, then you want to keep reading as we are going to outline 5 simple steps that you can take to improve your web design. This will not only turn your website into a lead generator but better still, a consistent lead generator.
Ensure You Have Clear And Unambiguous Calls To Action
One of the biggest web design mistakes we see is that whenever a visitor lands on a site there is no clear pathway to signing up as a prospect. This is usually down to the fact that calls to action within the web design are either weak or worse, non-existent. Wherever you have an opt-in form or contact form, make it abundantly clear what the visitor has to do, otherwise, they will do nothing.