10 Proven SEO Tactics For Lawyers To Boost The Google Rankings Of Their Website

SEO Tactics For Lawyers

Lawyers reading this who yearn for their website to be ranked higher on Google, and who may have tried SEO but not seen hugely positive results, we have some good news for you. That is, regardless of what you have tried, it is always possible to attain better rankings, especially within a local market which we assume most lawyers reading this will be in.

We say that, because generic legal websites providing general legal information, have a more difficult, though not impossible task of outranking similar websites. You are competing with some very high authority legal websites from across the world, rather than local competition in the form of other lawyers’ websites.

What we often find when lawyer websites are not ranking well, is that they may have used a couple of the well-known tactics, but not sustained them. Nor will they have appreciated that a couple of hundred ranking factors are used by Google within its algorithm. So, the more of them you optimise for using SEO tactics, the more chance your website has of ranking higher than your competition. Here are ten of those SEO tactics you should focus on.

SEO Tactic #1 – Get Better Backlinks: Whilst having lots of backlinks helps, it is even more effective for better rankings to acquire links from well-respected, high-authority websites whereby some of their high-ranking power passes to your website via those backlinks.

SEO Tactic #2 – Optimise Internal Links: You want the power from incoming backlinks and relevance to flow through your website as this gives Google a clearer indication that it should rank for specific keywords. This is why you must link internally effectively and logically.

SEO Tactic #3 – Repair Broken Links: Google hates broken links whether they are external backlinks or internal links. Use an SEO  tool that can identify broken links and either remove them, fix them, or disavow them, so they do not negatively impact your ranking score.

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5 Tips To Optimise Your Website’s Structure For SEO

When an SEO specialist discusses SEO services with clients, they will refer to ranking factors like content and backlinks, to name just two of the hundreds of ranking factors that Google includes in its algorithm. Another topic that may get mentioned less often, but is equally vital to securing good search rankings, is website structure. Website structure plays a huge role in giving evidence to Google that it should rank a website higher, and there are several reasons for that being the case.

Websites Optimised For Search Engine Spiders; if a website is structured properly it means when the spiders that searched engines, including Google, send out to crawl websites, what they find provides the correct information. This includes letting search engines know what each page is ranked for, and what its content relates to.

Allows Optimised Internal Linking: Internal links may not have the kudos or the influence on rankings that external backlinks do, but they are still important in SEO. If a website is structured logically then internal links have more effect, such as allowing the authority of external backlinks to flow throughout the website.

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