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10 Awesome Ways To Boost Your ROI From Instagram Marketing

10 Awesome Ways To Boost Your ROI From Instagram Marketing

For those businesses that sell products and services whose appeal can be augmented by them being seen or represented visually, many online channels can be used to market them. However, there is one, in particular, which must be considered, not least because it is the 4th largest social media website by user numbers on the internet. That platform is Instagram, whose usage has grown exponentially in the past 10 years to around 1.5 billion active users.

Any business that wants to get its products and services in front of the eyes of some of those users who also happen to be their target audience will find Instagram to be an excellent platform to do so, but with the caveat that it must be done correctly. To assist you in that, here are 10 awesome ways to boost the return on investment from marketing on Instagram.

#1: Determine Your Objectives – No marketing campaign on Instagram or any other platform for that matter will be successful as it should be if it does not have clear and specific goals. So, before you so much as upload an image, set your campaign’s objectives, first.

#2: Ensure Your Bio Is Optimised – The first sight of your brand any Instagram users will have is your bio, so it must be fully optimised. Describe your products and services, your other social media platforms, your brand’s hashtags, and your logo as a minimum.

#3: Fully Utilise Your Content – Instagram is an image content platform but that does not mean that you simply publish photos ad infinitum. You want to optimise them all with text, callouts, additional graphics, colour, and lots of calls to action to encourage shares of your content.

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Newsletter content ideas to keep your newsletter interesting

Honestly if you are being consistent and sending a newsletter out once a month you want to keep it fresh and mix in 1-2 of the content ideas but also use other things to rotate. So below I am including newsletter content ideas to keep your newsletter interesting, using these other ideas when you just don’t know what to share.

Reader Group – Do you have a Facebook reader group? Share it, tell your subscribers what you do in the group. Many new to you readers might not know about it, or know how to find it and letting them know in your newsletter is a great way to cross promote your various marketing avenues.

Available Books/Reading Order – You would be surprised to find just how many fans don’t actually know all the books you have out. They might have found you after you got established, or have a hectic life and don’t check your website often and realize your back catalogue. So share it with them in graphical form. Do a graphic with all your novels that are currently out, if in a series put them in order. If you don’t have a lot you can include novellas too, but if you do have a lot then just mention for a full list including novellas to follow a link to your site.

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Online Graphs and Chart Generators

There are some web servcees that are providing you with the facility of creating charts or graphs easily by being online. All of them are user-firendly and you do not even have to worry about the templates and designs. You can check out the screen shots and if you do not like them, you can change them right away.
Following are some of the online services that are offering consumers with graphs and chart Generation.

Rich Chart Live: you can easily create captivating and enjoyable Flash Charts or graphs from your web browsers.
Link: http://www.richchartlive.com/RichChartLive/

DIY Chart: DIY is a short form of Do it yourself. And this application means that you can create the web-based charts and graphs on your own with powerful, robust and simple online tools that can generate you with dynamic or even static diagrams, or anyway you like them to.
Link: http://www.diychart.com/

Online Chart Generator: this is one of the best online graph and chart generation tool which is useful in generating 3D graphs which are indeed amazing and are created just in few seconds.
Link: http://chartgen.blogspot.com/

Chartle.net: this tool has simply tore down the difficulty and intricacy of online visualizations by offering consumers with interactivity, ubiquity and simple online chart generators.
Link: http://www.chartle.net/

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How hard is it to let go of the business you built?

You are an entrepreneur and built up a business. You are getting older and you have a choice, you can give/sell the business to your kids or you can sell the business to a third party. Is that an easy thing to do?

Many people who have built up a business find it hard to let go of their business. They want to slow down but they still want to call the shots. I am aware of a business where the father built up a successful business. He would travel to Florida and lived there for 3 months and he would let his kids who were in the 50’s t0 run the business.

Even though he was in Florida, he wanted to still be informed daily of what was going on and he still had to approve of what the kids did. He then appointed an heir to run the business but this was one of the kids, two of the kids were left out and in fact one left the family business.

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Start up businesses – how do you value them when you are looking for equity?

There are many ways to value a company. Some people use a multiple of normalized earnings. There are different multiples for different types of businesses and different locations of businesses. A business may have a higher multiple in a big city vs a town.

The multiple also changes depending on what part of the country you are located in. Some investors use discounted cash flow, others look at liquidation of the assets if real estate is involved. There are many different ways to value a business but none are applicable to a start up company.

You have a start up business which needs money to get to the next stage. Unfortunately, this is the most expensive type of financing because this stage of financing is very risky. The investor may not get his money back, there is no guarantee that the venture will be successful and there may be no liquidation value in the assets of the company if it does not succeed. Since this is risky, investors are looking for large returns. A person who will invest in this stage of business may be called an angel investor or venture capitalist.

They are typically looking for a 25% ROI. They play the numbers game, for every 10 investments they do, 8 will fail and 2 will be a home run. The return on the 2 will more than compensate for the loss on the 8 bad ones.

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Online Tools / Templates

Easy Cash – your e-business portal template
You can also incorporate Latest News, Popular Links, Ads, etc. sections using the various available Joomla modules. Take a quick tour through the template’s layout features and customization options by watching the short (4:44 min.) tutorial movie, available in YouTube and ThemZa HD formats.

Science Lab – share your scientific findings online
By using the various available Joomla modules you can also incorporate Latest News, Archive, Key Concepts, etc. sections and place classified content there. For a quick “dissection” of the layout customization options offered by this scientifically-themed template, watch the short (4:37 min.) video tutorial, available in YouTube and ThemZa HD formats.

High School – recreate your classroom activities online
The template offers a choice of 3 color schemes (red-dark blue, orange-dark blue and turquoise blue-dark blue) and 3 logo variations (a classroom globe, an abacus and a pencil).

The quick JavaScript-based main menu bar, on the other hand, will ensure a seamless browsing experience for the readers. For a quick preview of the High School template, take a look at the short (3:51 min.) video tutorial, available in YouTube and ThemZa HD formats.

Flight Simulator – your online air travel booking portal template
Get to know how to customize this air transportation-dedicated template by watching the short tutorial movie, available in YouTube and ThemZa HD formats.

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